How Thin is too Thin?

November 20, 2009 at 3:00 pm (Uncategorized)

Yet another case of celebrity stupidity that has lead to a PR nightmare for those in charge of representing their image.
Thursday, Kate Moss made a comment in an interview that has many people angry. During the interview she used the phrase, “nothing tastes as good as skinny feels.” The phrase is commonly used on Web sites that encourage girls to not eat. Moss’ representatives at her agency, Storm, have tried to say that the comment was taken out of context, but I have no clue how a quote like that can be twisted to sound negative if it wasn’t positive to begin with. Even by itself it is plain and simple what that phrase represents to many young girls worldwide: it perpetuates the stereotype that unless you are 5’ 10” and 120 pounds, you are not pretty.
This is yet another blow to the fashion industry that has promoted pin-thin models for the past few decades. The feeling of the general public lately has been turning back the clock to favor fuller-figured, healthier looking models. I feel like this will be a good move for the fashion industry. People want to buy clothes that will look good on their body type, and having models that represent an attainable, regular body shape can only help the industry thrive.
Mishaps like this, on top of retouching drama with Ralph Lauren, seem to signal that people no longer want to aspire to be like these models. France is even working on a bill right now to force companies to make note of any digital retouching made to the model’s image on the ad itself.
Moss’ representatives are going to have to do a lot of work to put Kate back in favorable public opinion, and have their work cut out for them.


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Networking in PR

November 18, 2009 at 3:09 pm (Uncategorized)

In all of our PR classes, it has been drilled into our heads over and over again how important networking is in our line of work. While I believed in networking as a means of getting a job, I didn’t know how much it could help in other areas of PR until my Creative Consultants team hosted “Coco After Dark” for Ciné.

Networking was a huge part of our event’s success. One of the girls on my team interned with Epting Events, and was able to talk to one of the event coordinators and arrange for us to borrow decorations and serving platters free of charge. Vicki, one of our Ciné “managers,” is friends with one of the owners and head chefs of the restaurant The National. I was able to arrange our catering for a reduced cost through them, and they even made more food for us free of charge the night of the event when the first guests to arrive gobbled everything up in 20 minutes. Blvd. magazine expressed interest in doing something around the premiere of Coco Before Chanel as well, and we teamed up with their team to organize and promote the event. I really don’t think that we would have had nearly as extensive of a guest list without their help in the promotional area. And finally, we were able to secure food donations from lots of local Athens restaurants simply by using Ciné’s name.

While my Creative Consultant’s team organized all of the madness of hosting an event for 150 people in a few weeks, it really would have never gotten off the ground without the help of our connections. New connections were formed through this whole experience as well; I really enjoyed working with the Blvd. team and would love to do so again in the future.

Long story short, never miss an opportunity to make new connections and friends in your area of business; you never know when they will come in handy!

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U.N. Needs More Effective PR Strategy to Fight World Hunger

November 15, 2009 at 11:38 pm (Uncategorized)

World Hunger

The link posted above details how the U.N plans to fight world hunger.

But how will the U.N. dig up enough PR to make this strategy a success? In my opinion, people across the world have become numb to the fact that while they are standing in line ordering their fourth meal of the day at McDonalds, thousand of people are starving around the world. It’s not entirely their fault, we have collectively become skeptical of donate a dollar to save the world techniques as well; most of them are scams for con artists to make a quick profit. How does an organization, even as big as the UN, put a twist on their donation fund to make people interested? How do they keep themselves from being filed away as just another company like The Red Cross or The Salvation Army? Info-mercials have the look-at-the-child-you-are-helping thing covered. Donation bins outside of malls are done all the time. We don’t pay attention to TV or radio commercials all that much anymore.

And it’s not just the UN’s fault for not being as innovative as they could be.

I believe America as a whole also has an “If I can’t see it, I don’t believe it” approach to world hunger and poverty. People know it exists, some try to help, but how often do they see the specific results of their charity? They are too focused on their own problems to think about someone else’s. Why worry about someone thousands of miles away that you will never meet? How will this $1 make any more of a difference? World hunger existed last year when I donated, and it didn’t go away…why should I donate this year if the problem is going to exist again next year? It’s sickening to think that some people will actually use these statements as excuses.

I think the UN is going to have to embark in more than just an internet campaign to raise $6.7 billion this year. Hopefully giving will outweigh Scrooging this holiday season, but I have my doubts.



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